Hey guys! Ready to dive deep into the world of landing pages and supercharge your SEO? Landing pages are your secret weapon for converting clicks into customers. In this comprehensive guide, we're going to break down 50 essential elements that will transform your landing pages from meh to magnificent. Whether you're a seasoned marketer or just starting out, this is your go-to resource for crafting high-converting landing pages that rank well in search results. We're talking about everything from killer headlines and compelling copy to strategic keyword integration and user-friendly design. Let's get started, shall we?

Section 1: The Foundation - Planning & Strategy

This first section is all about laying the groundwork for landing page success. It's like building a house – you need a solid foundation before you can add the walls and roof. We'll cover everything from defining your target audience and setting clear goals to choosing the right platform and nailing your keyword research. Getting these basics right is crucial for long-term SEO success. You need to understand who you're talking to and what they're looking for before you even think about writing a single word of copy. Remember, guys, a well-planned landing page isn't just a pretty face; it's a powerful lead-generating machine. Without a clear plan, you're just throwing spaghetti at the wall and hoping something sticks. And trust me, that's not a sustainable SEO strategy. Let's delve into these key planning elements to ensure your landing pages are built for maximum impact. The right plan will also help you save time and resources down the line. It's like having a roadmap for your landing page creation journey.

1. Define Your Target Audience

Before you do anything else, you need to know who you're talking to. Who is your ideal customer? What are their pain points, needs, and desires? Create detailed buyer personas to represent your target audience. This will inform every decision you make, from the tone of your copy to the design of your landing page. Understanding your audience enables you to tailor your messaging, and to speak directly to their needs. This personalization is crucial for engagement and conversions. Think about it this way: would you try to sell snowshoes to someone living in the desert? Of course not! Similarly, you shouldn't create a landing page without knowing who you're trying to reach. Research your audience, analyze their behavior, and understand their motivations. This information will be invaluable as you craft your landing page.

2. Set Clear Goals & Objectives

What do you want your landing page to achieve? Do you want to generate leads, drive sales, or increase brand awareness? Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. This is your way of measuring success. Goals provide a clear direction for your efforts. Without them, you're wandering aimlessly. For instance, instead of just saying "increase leads," aim for "increase leads by 20% in the next quarter." This specific goal allows you to track your progress and make adjustments as needed. Think of these goals as guideposts. They keep you on track and focused. Make sure your objectives align with your overall business strategy. This helps ensure that your landing pages are contributing to the broader success of your organization. Every element of your landing page should be designed to support these goals.

3. Choose the Right Platform

There are tons of landing page platforms out there, each with its own pros and cons. Consider your budget, technical skills, and specific needs when choosing a platform. Some popular options include Unbounce, Leadpages, and HubSpot. If you're a coder, you might even build your own. Consider factors like ease of use, design flexibility, and integration capabilities. A good platform is one that aligns with your technical proficiency, offers the features you need, and can seamlessly integrate with your existing marketing tools. Think of it as a tool in your marketing toolbox. The right platform will streamline your process and enable you to create compelling landing pages that convert.

4. Conduct Thorough Keyword Research

Keywords are the lifeblood of SEO. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with high search volume and low competition. This will help you rank higher in search results. Keywords are the words and phrases that people use when they search online. If your landing page doesn't include the right keywords, it won't be found. Focus on long-tail keywords (longer, more specific phrases) to target a highly relevant audience. Keyword research should be an ongoing process. Regularly analyze your keyword performance and adapt your strategy. Good keyword research involves understanding what your target audience is searching for. This involves identifying the terms they use and the language they use. This is a very essential factor in all SEO activities.

Section 2: Content is King - Crafting Compelling Copy

Alright, guys, let's talk about content. Strong content is the heart of a great landing page. This section will cover everything from crafting irresistible headlines to writing persuasive body copy that converts. We'll discuss how to optimize your content for both humans and search engines. Remember, your copy needs to grab attention, build trust, and ultimately, persuade visitors to take action. You can't just throw words on a page and expect magic to happen. Every word should be carefully chosen and strategically placed. This section will give you the tools and insights you need to write copy that converts, builds trust, and drives engagement. It's time to transform your writing into a powerful conversion machine.

5. Write a Compelling Headline

Your headline is the first thing people see. Make it count! It should grab attention, communicate your value proposition, and entice visitors to read more. Use strong verbs, numbers, and emotional triggers to create impact. Your headline is like a promise. It needs to deliver what it says. Keep it concise, clear, and relevant to your target audience. Use numbers, such as "50 Landing Page Essentials", to make it more appealing and easier to understand. If your headline falls flat, your bounce rate goes up. Your headline is not just the most important line of text. It's often the only thing your visitors will read if it's not well written. Make sure the headline aligns with the ad that led the user to the landing page.

6. Create a Clear Value Proposition

What makes your product or service unique? Clearly articulate the benefits and value you offer. Tell visitors why they should choose you over the competition. Be specific and focus on solving their problems. A clear value proposition explains the advantages of your product or service. This is your chance to shine and tell your audience why you're the best. This can be achieved by using customer testimonials, case studies, or highlighting your product's unique features. It should be easily understandable and quickly communicate the core benefit. Don't be vague. Instead, showcase the benefits and explain how your offer will make their lives better.

7. Write Persuasive Body Copy

Once you've grabbed their attention, it's time to keep it. Write body copy that's engaging, informative, and persuasive. Use bullet points, headings, and subheadings to break up the text and make it easy to read. Focus on the benefits of your offer and address any potential concerns. It's your moment to shine. This is where you bring the benefits of your offer into focus. Highlight specific features and how they solve the problems of your potential customers. Focus on the problems and pain points of your target audience. Offer solutions and explain how your product or service can help them. Don't just list features; demonstrate how these features translate into benefits. This will strengthen the connection with your audience.

8. Use Strong Calls to Action (CTAs)

Your CTA is the action you want visitors to take (e.g., "Sign Up Now", "Get a Quote"). Make it clear, concise, and compelling. Place your CTA strategically throughout the page, and use action-oriented language. The CTA should be direct, easy to understand, and visually distinct. Design your CTA buttons to stand out and grab attention. Your CTA is the end goal. A clear CTA will tell your audience what you want them to do. Using strong verbs and a sense of urgency can increase conversions. Make sure the CTA aligns with your overall goals and is easy to find. It should be placed in prominent positions on the page and repeated as needed. Make the action simple and seamless for users.

9. Optimize for Readability

No one wants to read a wall of text. Use headings, subheadings, bullet points, and white space to make your content easy to scan and digest. Choose a readable font size and style. Break up your content into small, digestible chunks. If the content is easy to read, users are more likely to engage. Keep your paragraphs short and to the point. This improves the overall user experience. Improve readability by using visuals, such as images, videos, and infographics. Always make sure you're optimizing for readability. This increases the chance that the user will remain on the page and convert.

10. Incorporate Keywords Naturally

Don't stuff your keywords. Instead, weave them seamlessly into your headlines, body copy, and image alt text. Use your target keywords throughout the content. Prioritize readability over keyword density. The goal is to make it sound natural and avoid sounding robotic. Avoid keyword stuffing. Your content should read naturally. Overuse of keywords can damage your SEO efforts and frustrate visitors. Your keywords should flow organically within your writing. Natural keyword incorporation maintains a balance between SEO and user experience.

Section 3: Design & User Experience (UX)

Alright, let's talk about design, guys! A well-designed landing page is essential for converting visitors. This section covers key design elements that will improve the user experience and drive conversions. We'll delve into everything from visual appeal and mobile optimization to navigation and page speed. Remember, your landing page is a visual representation of your brand. It needs to look good and work flawlessly. It's crucial to provide an intuitive and enjoyable user experience. You need to keep the user engaged from the moment they land on the page until they click that CTA. Let's make sure your landing page is a feast for the eyes and a joy to use. This combination is key to getting higher conversions.

11. Choose a Clean and Modern Design

Keep it simple. A clean design is more appealing and easier to navigate. Avoid clutter, excessive graphics, and distracting elements. A clean design will focus the user's attention on the offer. Ensure the design aligns with your brand identity. Make sure the layout is intuitive and easy to understand. A modern design helps portray your brand as up-to-date and reliable. The design should complement your content, not compete with it. A clean design ensures that the focus is on your message. It should not confuse users or make it difficult to find the information they are looking for.

12. Use High-Quality Visuals

Images and videos can significantly improve engagement. Use high-quality visuals that are relevant to your offer. Use visuals that enhance your message and make your landing page more appealing. Visuals can convey complex information quickly and effectively. Optimize your images for faster loading times. Choose images that reflect your brand. High-quality visuals can significantly improve engagement and conversion rates. Using professional images and videos will increase trust. Select visuals that resonate with your target audience.

13. Optimize for Mobile Responsiveness

Most users access the internet from their mobile devices. Ensure your landing page is responsive and looks great on all devices. Make sure your design adapts to different screen sizes. Test your landing page on various devices to ensure it's fully functional. In today's world, mobile optimization is non-negotiable. Mobile optimization is critical for SEO. A responsive design provides the best possible user experience. Ensure that your content, images, and CTAs are easily accessible. Make sure your landing page loads quickly on mobile devices. A mobile-responsive design is essential for reaching a wider audience.

14. Ensure Fast Page Loading Speed

Slow loading times frustrate users and hurt your SEO. Optimize images, minify code, and leverage browser caching to improve page speed. Page speed is a critical ranking factor. Faster loading times lead to better user experiences and higher conversion rates. Use tools like Google PageSpeed Insights to identify areas for improvement. Every second counts when it comes to page speed. Reduce the size of your images, and use a content delivery network (CDN). Make sure your landing page loads quickly to maintain user interest. Faster speeds improve SEO and provide a better overall experience.

15. Create a Clear Navigation

Make it easy for visitors to find what they're looking for. Use a clear navigation structure and internal links. Make sure your navigation is intuitive. A clear navigation ensures a seamless user experience. Keep navigation simple and easy to understand. Minimize distractions and guide users toward your CTA. Prioritize the essential information that the user needs. Clear navigation reduces the risk of user frustration. This helps users quickly find what they need and encourages them to convert.

Section 4: Building Trust & Credibility

Alright guys, let's discuss building trust and credibility. Without trust, you're not going to get conversions. In this section, we'll talk about how to establish trust with your audience. That includes things like social proof, security badges, and clear contact information. Remember, people are more likely to buy from businesses they trust. These things are all about building relationships and turning potential customers into loyal ones. Building trust helps increase conversions. It's the foundation of any successful business relationship. So, let's dive into the elements that will help you build trust and credibility.

16. Include Social Proof (Testimonials, Reviews, Logos)

Social proof is powerful. Display testimonials, reviews, and logos of your clients to build trust and credibility. Showcasing social proof provides evidence of your product or service's value. Social proof increases your authority. This is a great way to showcase how much customers love your products. Use relevant case studies and customer testimonials. Include customer reviews and ratings to highlight social proof. Use familiar brand logos to establish instant credibility. Showcase your success through the eyes of others. This is a very essential factor in all SEO activities.

17. Display Security Badges & Trust Seals

If you're collecting sensitive information, display security badges and trust seals. This assures visitors that their data is safe. Security badges instill confidence in potential customers. Security seals build trust and provide peace of mind. Displaying security badges can significantly improve conversions. This is an important component of building trust and showing you value security. This provides assurance that their information is protected. Your visitors will feel safer when they see the security seals. They signal that you take data security seriously.

18. Provide Clear Contact Information

Make it easy for visitors to contact you. Display your phone number, email address, and physical address (if applicable). Providing contact information builds trust and transparency. Contact information shows that you are accessible. This demonstrates that you value customer service. Display your contact information prominently on your landing page. Make it simple for visitors to connect with your team. Easy accessibility builds trust and shows you value your customers.

19. Offer a Money-Back Guarantee (If Applicable)

A money-back guarantee removes risk and encourages purchases. A money-back guarantee reduces hesitation and uncertainty. A money-back guarantee will increase your conversion rates. The money-back guarantee also protects the consumer. It also builds trust by showcasing your confidence in your product or service. This demonstrates your commitment to customer satisfaction. If you can, offer a money-back guarantee to boost conversion rates.

20. Include a Privacy Policy

A privacy policy assures visitors that you respect their privacy. The privacy policy builds trust and transparency. A privacy policy informs visitors about your data practices. Including a privacy policy is essential for maintaining customer trust. The privacy policy should be easily accessible. It lets people know how their information is being used. Privacy policies are essential to building trust. This shows that you are dedicated to protecting user data.

Section 5: Conversions & Optimization

Time to optimize! This section covers the practical stuff, like A/B testing, tracking conversions, and continuously improving your landing pages. This is where you transform clicks into customers. We'll delve into the techniques to ensure your landing pages are always working at their peak performance. Remember, landing page optimization is an ongoing process. You must always be looking for ways to improve your results. This involves testing, analyzing, and refining. Let's make sure those conversion rates are sky-high! The section is vital to ensuring your landing pages are highly effective.

21. Track Conversions with Analytics Tools

Use Google Analytics and other analytics tools to track your conversion rates. Monitor your conversions and understand where your visitors are coming from. Tracking your conversions helps you analyze performance. Monitoring enables you to see how your pages are performing. This lets you determine what's working and what's not. Track your most important metrics, like click-through rates. Track your conversion paths and monitor user behavior. Tracking allows you to continuously improve your landing page performance.

22. Implement A/B Testing

A/B testing is a great way to test different variations of your landing page. Test your headlines, CTAs, and images to see what performs best. Test different elements of your landing page to optimize its performance. Use A/B testing to compare two versions. This testing helps you determine the best option. Use A/B testing to refine your landing page over time. A/B testing leads to data-driven improvements. Test multiple elements to find the best performing version.

23. Optimize Your CTA Placement & Design

Place your CTAs in strategic locations. Make your CTAs visually distinct and easy to find. Make your CTA buttons stand out with a clear design. Optimize your CTA design for maximum visibility. Experiment with different colors and button shapes. Ensure the CTA button is clear, concise, and compelling. Ensure that it stands out to the user. Make sure it's located where it can be seen easily. Use the CTA's color and contrast to draw attention. The CTA's design is critical to driving conversions.

24. Optimize Forms for Conversions

Keep your forms short and easy to complete. Only ask for the information you need. Use clear and concise form labels. Use clear instructions to help users. Make your forms mobile-friendly. Short forms often perform better than long forms. Minimize form fields to improve conversions. Use a clear and logical layout for your forms. Reducing the number of fields often increases the completion rate.

25. Analyze User Behavior with Heatmaps & Session Recordings

Use heatmaps and session recordings to understand how users interact with your landing page. Heatmaps and session recordings can help you understand your user's behavior. Track the user's cursor movements. See which elements users click on most frequently. This data provides insights into user behavior. Analyze heatmaps and session recordings to identify areas for improvement. This information can help optimize your page. This also lets you pinpoint any user difficulties and make improvements.

Section 6: SEO Best Practices for Landing Pages

Alright, let's talk about SEO best practices, guys! You need to optimize your landing pages for search engines. This section covers key SEO techniques that will help your landing pages rank higher in search results. We'll explore things like on-page optimization, link building, and technical SEO. This will give you the tools to get your landing pages noticed by search engines and bring organic traffic. Remember, SEO is an ongoing effort. It requires continuous analysis and optimization. Let's make sure search engines can easily find and index your landing pages. This boosts your visibility and drives organic traffic.

26. Optimize Title Tags & Meta Descriptions

Write compelling title tags and meta descriptions that include your target keywords. Optimize your title tags and meta descriptions for click-through rate. Make them both informative and engaging. Your title tags and meta descriptions are very important for SEO. Make your title tags and meta descriptions attractive and relevant to the content. Include a clear value proposition in your descriptions. Optimize the title tags and meta descriptions to improve your CTR. Ensure they reflect the content of your page. A good title tag and meta description are vital for attracting clicks.

27. Use Keyword-Rich URLs

Include your target keywords in your landing page URLs. Use short, descriptive URLs. Make your URLs clean and user-friendly. Keyword-rich URLs provide a hint about your landing page's content. Make your URLs search-engine-friendly. Avoid long URLs that are difficult to understand. Make sure your URLs are easy to read and share. Your URLs are an important SEO element. These URLs also help in website navigation.

28. Optimize Image Alt Text

Use descriptive alt text for all of your images, including your target keywords. Optimize image alt text to make your images search-engine-friendly. This helps search engines understand the context of your images. Alt text makes your images accessible to people with visual impairments. Using descriptive alt text is essential for SEO. Include relevant keywords in your image alt text. Proper alt text also improves your images' search visibility. Alt text provides context for your images. It also helps with the SEO ranking.

29. Build High-Quality Backlinks

Build backlinks from reputable websites to improve your domain authority. Build backlinks from related websites to boost SEO. The more high-quality backlinks you have, the better. Build backlinks by creating valuable content. High-quality backlinks are a key ranking factor. Focus on earning links, not just building them. Build backlinks to improve your SEO. Backlinks will enhance your site's credibility. Build relationships to earn valuable backlinks.

30. Improve Site Speed & Mobile Friendliness

Ensure your landing pages load quickly on all devices. Ensure your landing pages are mobile-friendly. Use a responsive design for mobile users. Site speed and mobile-friendliness are critical for SEO. Implement strategies to optimize site speed. Implement a responsive design. Make sure your landing pages are accessible. Make your pages run smoothly on all devices. This is a very essential factor in all SEO activities.

31. Use Internal Linking

Link to relevant pages on your website from your landing pages. Internal linking provides context for search engines. Use internal linking to distribute link authority. Internal linking helps search engines discover and index your pages. Internal links improve your SEO. Use relevant anchor text. Ensure internal links improve user navigation. Internal linking enhances your user experience.

32. Submit a Sitemap to Search Engines

Submit a sitemap to search engines like Google and Bing. Submitting your sitemap enables search engines to crawl your pages more efficiently. A sitemap assists the search engine in understanding your website structure. Submit your sitemap to help search engines index your pages. This will boost the page indexing process. A sitemap improves your website's search visibility.

33. Ensure Your Landing Page is Indexable

Ensure your landing page isn't blocked from being indexed by search engines. Ensure your landing page is indexable. Review the robots.txt file to ensure your landing page can be crawled. Ensure the landing page is accessible for both users and search engines. Make your pages visible to search engines. Check your robots meta tag. Remove any noindex tags. The goal is to make sure your pages are found in search engines.

34. Avoid Duplicate Content

Create unique content for each of your landing pages. Avoid duplicate content to improve your SEO. Duplicate content can hurt your rankings. Duplicate content is a major SEO issue. Duplicate content affects your search engine rankings. Create unique, original content. This includes content and metadata. This improves your site's SEO performance.

35. Use Structured Data Markup

Use structured data markup to provide search engines with context about your content. Structured data enhances your search results. Structured data markup provides the search engines with information. This will help enhance your search visibility. Use schema markup to increase your site's SEO. This improves your website's visibility. Structured data markup can help your site's ranking.

Section 7: Advanced Conversion Tactics

Alright, time to get serious, guys! This section dives into some advanced conversion tactics that can help you take your landing pages to the next level. We'll explore things like personalization, scarcity, and exit-intent pop-ups. These tactics are designed to supercharge your conversion rates. This is all about fine-tuning your landing pages for maximum impact. Let's dig in and explore ways to make your landing pages even more effective. These more advanced techniques can really boost your results.

36. Personalize the User Experience

Tailor your landing page content and offers based on the user's behavior, location, or other data. Personalization makes your landing pages more relevant. Personalization can greatly improve conversion rates. Use dynamic content to display different messaging to different users. This increases engagement. Personalization is key for improving the user experience. Personalize the user experience to improve conversion rates. Make the content feel relevant to the user. Personalization can boost engagement and conversion rates.

37. Create a Sense of Urgency & Scarcity

Use limited-time offers, countdown timers, and scarcity language to encourage immediate action. Make the users feel that they have to act now. This encourages action. Create a sense of urgency. Using scarcity can be very effective. This makes the user make a decision. Use this sparingly so that it is effective. Urgency and scarcity can lead to higher conversion rates. Make your offers more attractive. This is an excellent way to boost engagement.

38. Use Exit-Intent Pop-ups

Trigger a pop-up with a special offer or incentive when a visitor is about to leave your page. Exit-intent pop-ups can recover abandoning visitors. This can help increase conversions. A well-designed exit-intent pop-up can recover leads. These pop-ups can reduce bounce rates. Offer a last-minute incentive. Exit-intent pop-ups can be a useful tool. This offers a last-chance offer for your user. This increases conversions and decreases the bounce rate.

39. A/B Test Different Call-to-Action Buttons

Test different colors, sizes, and wording for your CTA buttons to see what converts best. Make sure the buttons are visible and click-able. Test various colors. A/B testing can show which buttons work best. Use A/B testing to optimize your CTA buttons. Different button designs may work differently. This will increase the click-through rates. Testing helps improve the conversion rates.

40. Offer Free Trials or Demos

Allow users to try your product or service before committing to a purchase. Offering free trials will remove barriers. Free trials build trust. This often converts more visitors into customers. Offer a free demo. This gives the user more information. Free trials build trust and lower the risk. Free trials will increase conversions.

Section 8: Landing Page Tools & Resources

Okay, let's explore some tools and resources to help you along the way, guys! This section offers a handy list of tools, resources, and templates that will simplify the process of creating high-converting landing pages. We'll cover everything from design software and analytics tools to SEO plugins and copywriting resources. Having the right tools at your fingertips can make a huge difference. Don't worry, we've got you covered. These resources will make your life easier. These tools can really boost your results.

41. Landing Page Builder Platforms

Explore popular landing page builders like Unbounce, Leadpages, and Instapage. These platforms will make it easy to create landing pages. These platforms have drag-and-drop interfaces. Choose the one that suits your needs. These tools will save you time. These platforms offer pre-designed templates. Select a landing page platform that suits your needs. This eases your landing page building process.

42. Keyword Research Tools

Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer. These tools help you with keyword research. Find the right keywords for your content. Keywords are the foundation of SEO. These tools help in keyword identification. Understanding keywords is very essential for SEO. The correct keywords boost your SEO strategy. Use the right tools to identify them.

43. Analytics & Tracking Tools

Integrate Google Analytics, heatmaps, and session recording tools. These tools are critical for tracking. These tools help you analyze the results. Use Google Analytics to monitor the traffic. Utilize the insights for improvement. The tools are essential for analysis. Use tracking to understand user behavior. These are essential for optimization.

44. Design & Image Editing Tools

Utilize design and image editing tools like Canva, Adobe Photoshop, and GIMP. These tools help to make your design more professional. You can customize the images. These tools make your images attractive. Use these tools to create professional landing pages. These tools will allow you to create stunning visuals. Make sure the visuals are relevant. Proper images improve user engagement.

45. SEO Plugins & Extensions

Use SEO plugins like Yoast SEO or Rank Math for WordPress. Use browser extensions for SEO analysis. Plugins are helpful for optimizing your pages. These tools are easy to use. Install these tools for a better result. These tools streamline the SEO process. These tools improve your SEO performance.

46. Copywriting Resources & Templates

Utilize copywriting resources like books, articles, and templates. Improve your copywriting skills for better conversion. Great copy is essential for driving conversions. Improve the wording and content. Copywriting is essential for sales. Improve your conversion rates with better copy. Use these resources to craft high-converting content.

47. A/B Testing Software

Use A/B testing software like Optimizely or VWO (Visual Website Optimizer). These tools help in A/B testing. These software programs provide the data. A/B testing helps in finding a better result. Testing helps in improving the conversion rates. A/B testing will enhance performance. This is an important element.

48. Customer Relationship Management (CRM) Systems

Use a CRM to manage leads and track customer interactions. Use these systems to track customers. Stay organized. CRMs improve marketing efforts. They boost sales performance. Use these systems to increase conversions. These are very essential for conversion. These systems can help drive more sales.

49. Email Marketing Tools

Integrate email marketing tools to nurture leads and send automated email campaigns. Use automated email systems. These tools are essential for marketing. Nurture the leads with these tools. Increase the user engagement. These tools help in lead nurturing. Enhance engagement with the customers.

50. Content Management Systems (CMS)

Use a CMS like WordPress to manage and update your landing page content. Use these systems to update your content. Easy to use CMS will boost productivity. CMS allows for content management. These systems streamline the processes. Content must be maintained, so the CMS is very useful. Make sure the content is always relevant.

That's it, guys! We've covered 50 essential landing page elements to help you boost your SEO and conversion rates. Go out there, implement these strategies, and watch your results soar. Happy landing page building, and remember to keep testing and refining your pages to achieve peak performance! Keep optimizing. You'll be on your way to massive success. Keep learning and refining your skills. The goal is to always improve. Keep the landing page relevant and up-to-date. Keep the user in mind. This is how you achieve success.